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There have been few cars that ignited the public’s interest as much as the Ford Mustang.
Introduced at the opening of the New York World’s Fair in April 1964, the Mustang was based on mechanicals from the earlier Ford Falcon compact car; it quickly established a new motorcar category which was widely copied by domestic and overseas competitors–the “pony car.’? From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford’s Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World’s Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years. Even today, the Mustang is held high as a symbol of American design, engineering, and the freewheeling American spirit.
From the Publisher
Through a collection of vintage photographs, the Images of America series allows readers to explore the history that makes each city, town, or state unique.
People
Places
Landmarks
Industries
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More History from the Midwest
There have been few cars that ignited the public’s interest as much as the Ford Mustang. The history of these floods is covered in the photographs contained in this book, including many provided by residents, local flood-fighting crews, and state and federal agencies. This book strives to point out what has been lost, what has been saved, and what can be found if one knows where to look. Situated in the heart of the Great Plains, Wichita has been a city of energy and change. Milwaukee is best known for its beer – and rightfully so. But in the days of Prohibition, the big alcohol suppliers were not Miller, Blatz, Schlitz, and Pabst. Some say the best way to experience the city is via the L, with its second-story view. Chicago’s Lost “L”s is virtually a “secret history” of Chicago, and this is your ticket.
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More History from the Midwest
Along the way there were mom-and-pop motels, tourist traps, roadside restaurants, a man selling frozen custard, one living with snakes, and another who claimed to be Jesse James. Their stories are here. On Sunday, March 23, 1913, the burgeoning city of Omaha, Nebraska, fell victim to one of the worst tornado disasters in American history. Explore how the city of Lorain, Ohio, came to be and the vital role it played on its way to becoming known throughout the world. From the Barn Dance Frolic and Phone Forum to Sportsman’s Notebook and The Big Show, WHO has consistently reflected the values of Iowans. As they watched construction of the block-long flatiron building brick by brick throughout 1927, African American residents of Indianapolis could scarcely contain their pride. By the first decade of the 21st century, the riverfront had reemerged as a vibrant residential, cultural, and recreational center.
Publisher : Arcadia Publishing; Illustrated edition (April 7, 2014)
Language : English
Paperback : 128 pages
ISBN-10 : 146711152X
ISBN-13 : 978-1467111522
Item Weight : 11.2 ounces
Dimensions : 6.5 x 0.3 x 9.25 inches
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