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Sony 75 Inch Mini LED QLED 4K Ultra HD TV BRAVIA 9 Smart Google TV with Dolby Vision HDR and Exclusive Features for Playstation 5 (K-75XR90), 2024 Model BRAVIA Theater Bar 8 Sound Bar

Original price was: $4,349.98.Current price is: $4,246.00.

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Price: $4,349.98 - $4,246.00
(as of Aug 16, 2024 17:53:01 UTC – Details)



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Great display - bright, factory well calibrated

4 out of 5 stars

Great display – bright, factory well calibrated
It’s well calibrated from the factory – which is great.Very bright and great blacks. This defiantly gives OLED a run for its money without any risk of OLED burn in.There is a very small amount of vignetting along the edges of the panel , given the super thin frames but needing LED backlighting. . It’s a mater of taste if that bothers you (see image ), but compared the the huge frames from 10 years ago this is a compromise I’ll gladly take.I have included a photo of the 50% gray YCbCr test pattern generated from an AppleTV 4K, photographed with an iPhone 15 Pro Max, so you can clearly see the extent of any uneven backlighting as best possible. Note however the video signal went through my Sony AZ3000ES receiver, and the Bravia 9 processing it does to smooth (low setting) is in effect. Also the iPhones auto white balance and color and exposure adjustments will be applied to the image.The variance in the panel lighting in this solid gray at 50% isn’t normal viewing because you never have that sort of content but if you watch a lot of ice hockey it may be important to you.It mounted easily to my same wall mount that my old XBR8 was mounted to.The only annoyance is what is now the norm – there is no composite nor component input. So for those older sources you have to either add HDMI to them or get converted /digitizer modules (which can vary in quality). At least one factory component input would have been nice, given that Sony’s AV receivers still have composite support.

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Top reviews from the United States


Reviewed in the United States on July 17, 2024

Size: 65Style: TV OnlyVerified Purchase

Very beautiful and bright picture!
Way better than darker OLED generations.

I recommend to use with Apple TV or Nvidia Pro Shield or more advanced streaming devices.

Customer image

5.0 out of 5 stars

Stunning picture! Highly recommended.

Reviewed in the United States on July 17, 2024


Very beautiful and bright picture!
Way better than darker OLED generations.

I recommend to use with Apple TV or Nvidia Pro Shield or more advanced streaming devices.


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One person found this helpful


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Reviewed in the United States on July 20, 2024

Size: 75Style: TV OnlyVerified Purchase

This TV is bright! Vivid color. Android TV is responsive. I think it looks better than OLED TVs.

One person found this helpful


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Reviewed in the United States on June 18, 2024

Size: 75Style: TV OnlyVerified Purchase

It’s well calibrated from the factory – which is great.
Very bright and great blacks. This defiantly gives OLED a run for its money without any risk of OLED burn in.

There is a very small amount of vignetting along the edges of the panel , given the super thin frames but needing LED backlighting. . It’s a mater of taste if that bothers you (see image ), but compared the the huge frames from 10 years ago this is a compromise I’ll gladly take.

I have included a photo of the 50% gray YCbCr test pattern generated from an AppleTV 4K, photographed with an iPhone 15 Pro Max, so you can clearly see the extent of any uneven backlighting as best possible. Note however the video signal went through my Sony AZ3000ES receiver, and the Bravia 9 processing it does to smooth (low setting) is in effect. Also the iPhones auto white balance and color and exposure adjustments will be applied to the image.

The variance in the panel lighting in this solid gray at 50% isn’t normal viewing because you never have that sort of content but if you watch a lot of ice hockey it may be important to you.

It mounted easily to my same wall mount that my old XBR8 was mounted to.

The only annoyance is what is now the norm – there is no composite nor component input. So for those older sources you have to either add HDMI to them or get converted /digitizer modules (which can vary in quality). At least one factory component input would have been nice, given that Sony’s AV receivers still have composite support.

Customer image

4.0 out of 5 stars

Great display – bright, factory well calibrated

Reviewed in the United States on June 18, 2024


It’s well calibrated from the factory – which is great.
Very bright and great blacks. This defiantly gives OLED a run for its money without any risk of OLED burn in.

There is a very small amount of vignetting along the edges of the panel , given the super thin frames but needing LED backlighting. . It’s a mater of taste if that bothers you (see image ), but compared the the huge frames from 10 years ago this is a compromise I’ll gladly take.

I have included a photo of the 50% gray YCbCr test pattern generated from an AppleTV 4K, photographed with an iPhone 15 Pro Max, so you can clearly see the extent of any uneven backlighting as best possible. Note however the video signal went through my Sony AZ3000ES receiver, and the Bravia 9 processing it does to smooth (low setting) is in effect. Also the iPhones auto white balance and color and exposure adjustments will be applied to the image.

The variance in the panel lighting in this solid gray at 50% isn’t normal viewing because you never have that sort of content but if you watch a lot of ice hockey it may be important to you.

It mounted easily to my same wall mount that my old XBR8 was mounted to.

The only annoyance is what is now the norm – there is no composite nor component input. So for those older sources you have to either add HDMI to them or get converted /digitizer modules (which can vary in quality). At least one factory component input would have been nice, given that Sony’s AV receivers still have composite support.


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8 people found this helpful


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Reviewed in the United States on June 20, 2024

Size: 65Style: TV OnlyVerified Purchase

This is my first 4K television and it looks great. With all the latest technology connections I am now going to need to update my AV receiver to take full advantage of its capabilities. The TV speakers are the best I have listened to but a surround sound system sounds much better.

I haven’t done any gaming on this as I mostly stream movies and shows.

3 people found this helpful


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Reviewed in the United States on July 1, 2024

Size: 65Style: TV OnlyVine Customer Review of Free Product( What’s this? )

I want to start by mentioning that I typically don’t buy the most up-to-date electronics. I can usually make the stuff that’s slightly older work well so I see no need. I haven’t purchased a TV for my living room in 8 years. Then I had the opportunity to review this TV so I decided to give it a go.

First thing is, it’s huge. I had a 55″ before and that 10 additional inches (measured as the diagonal of the screen) is quite a significant size difference. It’s about as big as is realistic for my living room (yes, there is such thing as a TV that’s too large).

Setting this up is a 2 person job. One thing that Sony does is make it easy to get out of the box. You open the top, remove the foam, then lift the box up. It’ll slide off the base. There are supports to keep the TV standing up. You don’t need to put this upside down and dump it out. You have the choice, when adding the legs, of putting them on mounts toward the sides of the TV or closer to the middle. I chose the middle because the stand I have is not as wide as the TV.

It has several covers so you can basically cover up everything in the back (close expose wires, the leg mounts, etc.). Adding the legs on is a bit of a project, it’s easier if you have one person hold it up off of the floor while someone else slides them on, then you add the screws to secure them.

Setup is relatively straight forward but takes a bit of time. There are several steps and it’s very much like setting up a new mobile device. I will say that if you are concerned about privacy, you’ll want to go into the TV settings after the setup and further refine your settings. The microphones are in the middle bottom on the front of the TV (the included instructions indicate where they are) so if you don’t want it picking up sound, you can place some type of sound proof foam or something over them to muffle.

The next thing to do is to go into the apps and remove anything you’re not going to use. It comes preinstalled with a bunch. For me, I don’t need most of them so I decided to clear up some space.

Now, how does it work? Well, wonderfully! The speakers aren’t boom-boom but I didn’t expect them to be. They’re better than the built in ones on my other TV so I don’t really care. If you really want the full theater experience though, you’ll probably want some high end sound system. I don’t really care. They’re pretty good.

The image is incredible. This thing upscales. I’ve never had a TV that does that. I watched a movie from the early 80’s that I’ve seen many times and it never looked so good. That’s probably the most amazing part. The image is incredible.

As far as connectivity, I use the built in ethernet. I avoid WiFi for numerous reasons. Wired is nice and dependable, far more secure, and there is little interference (note, I’m using a shielded cable, which helps).

My wife and I are absolutely thrilled with this TV. It’s an amazing difference from what we were using before.

Customer image

5.0 out of 5 stars

First New TV in a Long Time

Reviewed in the United States on July 1, 2024


I want to start by mentioning that I typically don’t buy the most up-to-date electronics. I can usually make the stuff that’s slightly older work well so I see no need. I haven’t purchased a TV for my living room in 8 years. Then I had the opportunity to review this TV so I decided to give it a go.

First thing is, it’s huge. I had a 55″ before and that 10 additional inches (measured as the diagonal of the screen) is quite a significant size difference. It’s about as big as is realistic for my living room (yes, there is such thing as a TV that’s too large).

Setting this up is a 2 person job. One thing that Sony does is make it easy to get out of the box. You open the top, remove the foam, then lift the box up. It’ll slide off the base. There are supports to keep the TV standing up. You don’t need to put this upside down and dump it out. You have the choice, when adding the legs, of putting them on mounts toward the sides of the TV or closer to the middle. I chose the middle because the stand I have is not as wide as the TV.

It has several covers so you can basically cover up everything in the back (close expose wires, the leg mounts, etc.). Adding the legs on is a bit of a project, it’s easier if you have one person hold it up off of the floor while someone else slides them on, then you add the screws to secure them.

Setup is relatively straight forward but takes a bit of time. There are several steps and it’s very much like setting up a new mobile device. I will say that if you are concerned about privacy, you’ll want to go into the TV settings after the setup and further refine your settings. The microphones are in the middle bottom on the front of the TV (the included instructions indicate where they are) so if you don’t want it picking up sound, you can place some type of sound proof foam or something over them to muffle.

The next thing to do is to go into the apps and remove anything you’re not going to use. It comes preinstalled with a bunch. For me, I don’t need most of them so I decided to clear up some space.

Now, how does it work? Well, wonderfully! The speakers aren’t boom-boom but I didn’t expect them to be. They’re better than the built in ones on my other TV so I don’t really care. If you really want the full theater experience though, you’ll probably want some high end sound system. I don’t really care. They’re pretty good.

The image is incredible. This thing upscales. I’ve never had a TV that does that. I watched a movie from the early 80’s that I’ve seen many times and it never looked so good. That’s probably the most amazing part. The image is incredible.

As far as connectivity, I use the built in ethernet. I avoid WiFi for numerous reasons. Wired is nice and dependable, far more secure, and there is little interference (note, I’m using a shielded cable, which helps).

My wife and I are absolutely thrilled with this TV. It’s an amazing difference from what we were using before.


Images in this review

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9 people found this helpful


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Important information

Visible screen diagonal

75" / 191 cm
MINI LED BRIGHTNESS AND CONTRAST: Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive to deliver authentic contrast and our brightest ever 4K TV.
BILLIONS OF REAL-WORLD QLED COLORS: Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro.
POWERFUL TV PROCESSING: XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
UNLEASH THE FULL POTENTIAL OF SURROUND SOUND: Hear cinema-style surround sound all around you with 360 Spatial Sound Mapping.
ROOM OPTIMIZED SOUND: Sound is auto calibrated to your room’s characteristics with Sound Field Optimization.
SOUND STRAIGHT FROM CINEMA: Supports industry-standard formats including Dolby Atmos, DTS:X, and IMAX Enhanced.

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Sony 75 Inch Mini LED QLED 4K Ultra HD TV BRAVIA 9 Smart Google TV with Dolby Vision HDR and Exclusive Features for Playstation 5 (K-75XR90), 2024 Model BRAVIA Theater Bar 8 Sound Bar
Sony 75 Inch Mini LED QLED 4K Ultra HD TV BRAVIA 9 Smart Google TV with Dolby Vision HDR and Exclusive Features for Playstation 5 (K-75XR90), 2024 Model BRAVIA Theater Bar 8 Sound Bar

Original price was: $4,349.98.Current price is: $4,246.00.

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